ABC of mental health for young people

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Austrian Mental Health ABC-Campaign (Act-Belong-Commit), „ABC der psychosozialen Gesundheit für junge Menschen“ (engl.: „ABC of mental health for young people”)

The Austrian Public Health Institute (Gesundheit Österreich GmbH, Competence Centre for Future Health Promotion) is currently implementing a mental health promotion campaign focusing on young people on behalf of the Austrian Ministry of Health (BMSGPK) based on international models of ACT-BELONG-COMMIT campaigns from Australia and successful adaptations in Europe (e.g. Denmark, Netherlands).

The Austrian ABC-Campaign works as a social franchise concept. 150 interdisciplinary and intersectoral partner organizations are already committed to raising awareness and promoting mental health of young people by working together and passing on the three core messages of the campaign as multipliers.

During the EMHW 2024, the campaign will focus in particular on the core message COMMIT(ment) and participation as an important element of mental health promotion. During this week, social media content along the core message COMMIT is spread across the several channels of the campaign. In addition, a video will be released that describes and introduces the ABC-campaign with its social-franchise concept to expand the network. For the ABC partners and other interested organizations, an exchange workshop is hosted to create dialogue, exchange ideas on meaningful interventions and practices, explore synergies and identify opportunities for cooperation along with the theme of the EMHW 2024. We also reach out to the public by a press release, informing about the comprehensive campaign and the activities of its currently 150 partner-organizations co-creating the future of mental health for young people.